First Collection PreviewThunder Flagship Collection
Thunder Signature Hoodie
Premium black fleece with the woven G.O.A.T. badge at the chest and Thunder head embroidery on the right sleeve. Restrained, powerful, and finished with purpose.
Not Just a Goat. A G.O.A.T.
Shop to Support Regeneration
Your purchase helps us rescue goats, restore land, and build a greener future, all through merch with meaning.
Strong design. Real story. Purpose built in.
Thunder Runs the World. We Just Live In It.
Thunder Flagship Collection
Thunder is the boldest expression of the Goats in the City brand. Built in black and gold, the collection combines strong silhouettes, premium decoration, and an unmistakable presence. The name carries a family story. The design carries Thunder's confidence. Made for people who do not disappear into the herd.
First Collection Preview
First Collection PreviewThunder Flagship Collection
Thunder Signature T-Shirt
A premium heavyweight black tee featuring the G.O.A.T. badge at the chest and an oversized Thunder head across the back. The defining statement piece of the first drop.
First Collection PreviewThunder Flagship Collection
Thunder Signature Cap
A structured black cap with the woven G.O.A.T. badge at the front and Thunder head embroidery on the right side. Strong, clean, and built to finish the look.
First Collection PreviewThunder Flagship Collection
Thunder Signature Tote
Heavy black canvas, reinforced construction, a woven G.O.A.T. badge on the front, and the bold Thunder head on the back. Utility with attitude.
The Story Behind Thunder
A Name Passed Down. A Spirit Carried Forward.
Thunder is more than the face of a collection. His name carries a family story, and his presence captures the confidence, strength, and character behind the brand.
The Original Mark. A Refined Expression.
Everyday Apparel
Everyday Apparel carries the original Goats in the City identity through clean design, rich natural colours, and thoughtful everyday pieces. Recognizable without being loud. Versatile without being ordinary. This is the original brand, presented with the quality and confidence it deserves.
Signature Collection PreviewGoats in the City Signature Collection
Goats in the City Signature T-Shirt
A premium everyday tee in forest green, finished with the original Goats in the City mark. Clean, confident, and unmistakably ours.
Signature Collection PreviewGoats in the City Signature Collection
Goats in the City Signature Hoodie
A substantial pullover hoodie in a warm natural tone, featuring a refined treatment of the original Goats in the City identity.
Signature Collection PreviewGoats in the City Signature Collection
Goats in the City Signature Cap
A structured forest-green cap carrying the original Goats in the City identity with a crisp, considered finish.
Signature Collection PreviewGoats in the City Signature Collection
Goats in the City Signature Tote
A durable natural canvas tote with a full-scale original logo treatment. Practical construction with strong visual presence.
Early Access
Be One of the Founding 200
The first 200 pieces sold from our inaugural collection will each carry a numbered Founding 200 tag.
Join the list for early access. Purchase one of the first 200 pieces and you'll own a numbered part of the beginning.
Founding 200
Wear It. Share It.
Send us a photo wearing your Founding 200 piece with your numbered tag. With your permission, we'll recognize you in our online Founding 200 gallery.
Designed With Purpose
Great merchandise should earn its place in your wardrobe. It should look right, feel right, and mean something.
Every purchase from the Goats in the City shop also contributes to goat care, Goat Haven, land restoration, and the regenerative projects that continue to move the mission forward.
Goat Haven
Support the Goats Beyond the Shop
For those who want to contribute directly to the goats in our care, Goat Haven offers a separate way to support their lifelong care.
